Welcome to Retail Execution Effect: the next generation of Retail Execution.
Mobility Effect’s Retail Execution Effect app allows consumer goods companies to optimize their retail execution efforts by placing easy-to-use resources at the fingertips of their merchandisers and sales reps. As the only stand-alone mobility solution for retail execution on the App Store today, Retail Execution Effect gives you the ability to have a best-in-class mobile solution regardless of how you manage your REX data. Say goodbye to the days of reps using a clunky handheld computer, an unwieldy binder, or a sub-standard mobile solution...welcome to the next generation of Retail Execution.
The app, currently available for iPad and iPhone and soon to be available for Android tablet and Android phone, offers a variety of time-saving features that let Consumer Goods companies do more with less. A free demo of the app (available on the App Store) allows you to preview many of the app's features with a sample set of data. Some features of the app include:
Route Planning – Routes can be interfaced to the app, or reps can use the easy drag-and-drop Route Builder to quickly set up their route for a day.
View Store Details and Visit History – Reps can review what activities have been completed recently at the store, view key store contact information, start a visit at that store, or get directions to the store from their current location.
View Routes – Reps can view all of their routes by month, copy favorite routes to future dates, modify routes, and start visits directly from this screen.
Track Activities – Managers can push down targeted activities to a store (or group of stores), a rep, or an entire account. Reps can quickly complete existing activities, add their own notes, upload photos, or create new activities for the visit. Activities are fully customizable -- use them for surveys, promotion compliance, messaging, and more!
Planograms – Leverage the screen size of the iPad to pull up a visual image of the shelf, set the way it is supposed to be. Validate compliance and use it to quickly reset the shelf, or quickly tap on any of the facings to capture audit data or to build a list of items to restock.
Replenishment and punch-in orders – Is stock low or out for certain products? No problem. Build an order on the fly from a visual list of products, capture a signature from an authorized store contact, and submit the order for fulfillment. Email a copy of the order directly to the store contact. No more paper forms, scanning, faxing or unreadable handwriting!
In addition to the app and the functionality outlined above, the enterprise version of the product includes:
- User authentication (and password reset functionality)
- Integration with Google Analytics
- An admin web interface for easy data modification
- A database designed to allow easy expansion via data flex fields and quick association of entities
- All associated web services
- Full technical documentation of the product
The enterprise version of ReX Effect can be purchased one of two ways: 1) As a complete code set that can be fully customized to fit your company's specific needs, or 2) as a SaaS application that can be used as-is and connected to your data. Contact Mobility Effect today to learn more about pricing and to get started with the next generation of Retail Execution.